Nordstrom

RE-USABLE SHOPPING TOTE NORDSTROM

Objective

To create a fashion forward alternative to the everyday shopper and help reduce the number of paper shopping bags given away with purchase.

Result

The re-usable tote with it’s brand extending logo and artwork by Nordstrom chief illustrator Ruben Toledo is an immediate hit with Nordstrom customers.

D & S worked closely across many Nordstrom departments including Social Compliance,Ticketing, Labeling and Packaging, and Customs.